Since 1991, travellers on Cathay Pacific flights have been encouraged to donate any spare change of any currency to UNICEF. Cabin crew help distribute, collect and seal Change for Good envelopes inflight. Cathay Pacific staff members have participated in-field visits to witness first-hand how this spare change is used to improve the lives of children.
In August 2016, we announced that the airline’s passengers had contributed more than HK$13.9 million in 2015 to help improve the lives of disadvantaged children around the world. Since the programme’s launch in 1991, more than HK$165 million have been raised through Change for Good. The money collected is used to support UNICEF’s programmes, helping children in more than 150 developing countries around the world.
2016 marked the 25th Anniversary of the partnership between Cathay Pacific and UNICEF HK. Twenty-five newly designed donation envelopes, each representing a different country, were launched on 1 October 2016. Starting from 2016, 30% of the donations have been received by will be allocated to the Schools for Asia initiative, which aims to transform the lives of children through education in China and India.
Staff field trips to Nepal and China
In 2016, our staff from Cathay Pacific joined UNICEF field trips to Nepal and China in July and December respectively. They were able to see how funds from “Change for Good” have been put to good use in improving people’s lives, and were also able to learn more about the critical issues faced by local communities, such as post-earthquake recovery efforts in Nepal and early education needs in China.
I could see how the children are benefitting from the UNICEF projects. The project teams make a special effort to create space for the children to play and learn, devising exciting and ingenuitive ways to make learning more fun, while also helping to improve their living environment and hygiene standards.