People

People matters

People are key to our success – from our staff that differentiate us from other airlines to the customers that fly with us and the communities we serve around the world. This is why we believe in empowering our staff to make a difference in the local communities across our global network. We understand the importance of prioritising people above all else.

What our stakeholders think

Our staff have shown an increased interest in our company’s sustainability strategy and how it can be integrated into their daily work. They have emphasised the need for targeted communication that is proactive and ongoing. Sustainability messages of digestible content are expected to be communicated through various platforms that cater to different groups of people. In addition, staff would also like increased opportunities for two-way exchanges with management.

Performance update

Our people

35,990

people around the world.

47% male
53% female

We employed pilots from more than 48 different countries and cabin crew representing 30 nationalities. We operate in more than 50 countries where local employees were employed.

Cabin Crew Nationality Mix (%)

  • 57%Hong Kong
  • 5%Taiwan
  • 5%Canada
  • 4%Malaysia
  • 4%Philippines
  • 4%United States
  • 4%United Kingdom
  • 3%Korea
  • 2%Singapore
  • 2%Thailand
  • 2%Indonesia
  • 2%India
  • 1%Australia
  • 1%Others

Staff well-being

Over

13,500 employees

have joined our company Yammer network, giving our teams a new avenue to engage, interact and collaborate with each other. A dedicated “Sustainability” group was also established.

11,186 crew

attended the annual refresher training on Disability Awareness and Occupational Health and Safety in 2016. The sessions focused on education of manual handling, and protecting crew from injuries.

Communities

Over

1,400hours

were donated by our volunteers in 2016.

HK$165million

raised by Change for Good for UNICEF in the past 25 years, helping children in more than 150 developing countries around the world. Around 18 tonnes of coins were received in 2016.

Stories

Hackathon 2016

The inaugural Cathay Pacific 24-hour Hackathon, a software development and design challenge, was held in October to allow more than 120 young and talented people to showcase their skills in technology and business development by creating innovative technological solutions to enhance the customer travel journey. As well as encouraging innovation, the Hackathon also aimed to inspire participants to join our industry.

Inspiration

The successful inaugural flight of the first-ever homebuilt aircraft to fly under Hong Kong registration marked a new chapter in the history of Hong Kong aviation. Led by Cathay Pacific pilot Hank Cheng, and with support from the B-KOO “Inspiration” team, the aircraft completed a three-month around-the-world journey from August to November 2016. Starting and ending in Hong Kong, Inspiration’s journey covered approximately 50,000 km across 20 countries, including Australia, the United States, France, Jordan, Oman, Sri Lanka and Thailand.
http://www.inspiration.bkoo.hk/flight-tracker

Fly Pink

In 2016, Fly Pink was established by our female pilots from Cathay Pacific, Cathay Dragon and Air Hong Kong to raise awareness and funds for The Hong Kong Breast Cancer Foundation (HKBCF). Since its establishment, over $1,485,500 has been raised through charity sales and other fund raising events. For example, throughout the month of October in 2016, our pilots wore pink epaulettes, sold pink ribbon pins, held a charity luncheon, and bid a nostalgic farewell to our magnificent last Cathay Pacific Boeing 747-400 on her final passenger scenic flight over Hong Kong – all in aid of the HKBCF.

Fly Pink is a 100% charitable society. Our aim is to join hands to raise funds and awareness throughout our community, in our fight against breast cancer, and in support of those affected.

Antonia Zoya-Anton

Senior Captain and Chairperson, CX Fly Pink

Community flight 2016

In January 2016, Hong Kong SAR Chief Executive CY Leung was guest of honour on a special community flight organised by Cathay Pacific as part of the Appreciate Hong Kong Campaign. The 90-minute flight on a Boeing 777-300 aircraft was a special treat for around 250 people from less-advantaged backgrounds. By flying together for the first time, they were able to spend quality time together and strengthen the family bond. A new element for this year’s flight was getting some of the participants involved in various duties during the flight, such as facilitating the boarding processes and making announcements. This echoed with the main theme of participating as a community by building their sense of awareness and empathy with others.

Cathay Pacific/UNICEF Change for Good inflight fundraising programme

Since 1991, travellers on Cathay Pacific flights have been encouraged to donate any spare change of any currency to UNICEF. Cabin crew help distribute, collect and seal Change for Good envelopes inflight. Cathay Pacific staff members have participated in-field visits to witness first-hand how this spare change is used to improve the lives of children.

In August 2016, we announced that the airline’s passengers had contributed more than HK$13.9 million in 2015 to help improve the lives of disadvantaged children around the world. Since the programme’s launch in 1991, more than HK$165 million have been raised through Change for Good. The money collected is used to support UNICEF’s programmes, helping children in more than 150 developing countries around the world.

2016 marked the 25th Anniversary of the partnership between Cathay Pacific and UNICEF HK. Twenty-five newly designed donation envelopes, each representing a different country, were launched on 1 October 2016. Starting from 2016, 30% of the donations have been received by will be allocated to the Schools for Asia initiative, which aims to transform the lives of children through education in China and India.

Staff field trips to Nepal and China

In 2016, our staff from Cathay Pacific joined UNICEF field trips to Nepal and China in July and December respectively. They were able to see how funds from “Change for Good” have been put to good use in improving people’s lives, and were also able to learn more about the critical issues faced by local communities, such as post-earthquake recovery efforts in Nepal and early education needs in China.

I could see how the children are benefitting from the UNICEF projects. The project teams make a special effort to create space for the children to play and learn, devising exciting and ingenuitive ways to make learning more fun, while also helping to improve their living environment and hygiene standards.

Alex Cho

Flight Attendant

I Can Fly 2016

The I Can Fly programme for 2016 commenced in March with the aim to encourage around 300 young participants to reach for their dreams and enhance their sense of social responsibility. They were engaged in a series of aviation-related training and visits as well as in implementing their self-designed social service projects. During the summer, the top 100 participants visited overseas aviation facilities and gained cultural experience in Singapore and Adelaide, Australia. Over 3,700 students have benefited from this programme since its initial launch in 2003.

Turn Miles into Good Deeds – Asia Miles Social Goods

Asia Miles Limited, a wholly owned subsidiary of Cathay Pacific Airways Limited, shows its strong commitment to the community and the environment through various charitable initiatives. The leading travel and lifestyle rewards programme in Asia serves as a platform for NGO partners to reach their potential donors while at the same time offering a number of charitable choices to its members. With the aim of delivering a Life Rewarded, the online platform connects Asia Miles (which has more than nine million members worldwide) with charity partners and other NGOs. Asia Miles converts miles into good causes that benefit the underprivileged across the globe.

In response to member feedback, Asia Miles greatly expanded the depth and breadth of social goods packages available at its online platform in 2016.

Social goods items included a birdcage oil burner, the proceeds of which were donated to Heep Hong Society – a leading education and rehabilitation organisation committed to helping children and youth with special needs. Other items included a Lotus 8 Print Silk Shawl from L plus H Fashion – a social enterprise which collaborated with the Arts with the Disabled Association Hong Kong to popularise the arts among people with disabilities. Another one was a mammogram service from The Hong Kong Breast Cancer Foundation for financially underprivileged women. Many other items are available on the Asia Miles iRedeem platform.