The Cathay Pacific Sustainable Development Strategy is designed to embed sustainability into the mainstream thinking of the company. Although goals and commitments are set across different business functions, and in turn address different stakeholder priorities, they all promote Cathay Pacific’s sustainable development targets, which cut across the group’s activities. As a result, the aim is to:
- Reduce our overall emissions;
- Offer sustainably sourced products and services to our customers;
- Ensure our community programmes are relevant and effective to the beneficiaries.
These three targets are looked into further below.
a) Reduce our overall emissions
Aviation currently accounts for 2% of global greenhouse gas emissions from human activity. As aviation grows to meet increasing demand, the IPCC has forecast that by 2050, the industry’s greenhouse gas emissions could rise to 3%.
Within Cathay Pacific, aircraft emissions constitute 99% of our overall CO2 emissions. Therefore, we are committed to managing our carbon emissions and contributing to global efforts to reduce the aviation industry’s impact on the environment and climate change. We have therefore committed to improving our fuel efficiency by 2% year-on-year up until 2020, exceeding the IATA target of 1.5%, in line with ICAO’s target for the industry. Simultaneously, we are actively managing the impact of energy and water use from our facilities, vehicle fleet and the equipment used across our subsidiaries.
To learn more about our performance on this target, refer to our Climate Change section.
b) Offer sustainably sourced products and minimise resource use
We continually examine options on how we can reduce resource use throughout our supply chain, and instead opt to use materials from sustainable sources (such as products certified by the Forestry Stewardship Council and Marine Stewardship Council, or recycled materials). We ensure our procurement team understands the requirements of our Supply Chain Sustainability Code of Conduct so they can, in turn, ensure our suppliers comply with our standards. We make a conscious effort to look for opportunities that allow us to improve recycling and waste management across different facets of our operations. These include products and services provided both inflight and at airport lounges, in back office operations and the maintenance, repair and overhaul (MRO) process of our aircraft.
c) Ensure the effectiveness and relevance of community programmes
We support and invest into Hong Kong’s community, of which we have been a part for seven decades. Local staff members are also active in community initiatives in the outport countries where we have a presence.
Our global community investment strategy is to leverage the resources of our company and to motivate our staff and passengers to address the needs of the communities in which we serve. Our main priority is to focus on the two areas of youth and education, and environmental conservation.
Apart from our work in Hong Kong, we strongly encourage our outport staff to get involved in their local communities and to proactively identify appropriate NGO partners with a view to exploring cooperation opportunities that will benefit the local community.