In line with our Sustainable Development Policy, Cathay Pacific announced in 2012 the decision to implement a restrictive cargo policy that will lead to us only carrying sustainably sourced sharks and shark-related products. In addition to the considerable weight of independent science- and research-based data which supported our decision, we believe this is the right thing to do for a company that is committed to sustainability.
In 2014, we continued to engage with the global scientific community to further review and develop guidelines in implementing our restrictive cargo policy. In particular, we engaged with the International Union for Conservation of Nature (IUCN) Shark Specialist Group (SSG) and TRAFFIC International, an NGO network that monitors wildlife trade. A workshop facilitated by the IUCN/TRAFFIC experts was conducted with specialists and NGOs to discuss key issues in this area, including providing guidance on sustainability and traceability in the supply chain. The objective was to address technical issues and develop a framework to help us identify sustainable sources of shark and shark products. We are also increasingly seeing other airlines taking proactive steps to address this issue. We will continue to work with the industry as well as the scientific community in order to develop an implementable process. This is a more challenging approach than an outright ban, but it is part of our commitment to be consistent with the principles of sustainable development.