How We Have Engaged

Staff can provide their views, ideas and feedback through a variety of channels, ranging from the intranet, structured surveys, focus groups, to direct communication with their line managers and other department-specific platforms.

In-depth individual interviews were conducted with management to understand their views on sustainability and how it relates to the company’s business, culture and future direction. We explored areas where there may be synergies of existing and new sustainability projects. The findings will input to a series of engagement programmes for 2012 which are aimed at different staff groups at different levels.

As part of our five-year Stakeholder Engagement Plan, this year we conducted sustainability focus groups with ground staff and cabin crew at three outport bases in Vancouver, London and Bangkok. There were generally positive comments on the environmental, safety and community performances of the company, and the sessions highlighted that sustainability was important to them. Most were keen to learn what the company is doing on this front. Better, wider engagement with outport staff is desirable, particularly on raising awareness on the sustainability initiatives of the company. There is a need to further involve staff in these initiatives, by providing more channels for them to express their suggestions and ideas and provide guidelines on community projects. Overall, staff are keen to take part in initiatives that would help the company become more responsible in recycling and resource use.

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  • Sustainable Development Report 2010
    [website | pdf]
  • Sustainable Development Report 2009
    [website | pdf]
  • Sustainable Development Report 2008 [pdf]
  • Sustainable Development Report 2007 [pdf]
  • Sustainable Development Report 2006 [pdf]
  • Sustainable Development Report 2005 [pdf]
  • Sustainable Development Report 2004 [pdf]
  • Sustainable Development Report 2003 [pdf]