Responding to Local Needs around the World

Natural disasters can have devastating effects on communities, especially the poorest members of society. Drawing on our unique position of being able to offer and organise the carriage of supplies and personnel efficiently, Cathay Pacific has continued responding quickly to help and support those affected by natural disasters around the world, making charitable donations and launching fundraising campaigns to assist a number of major relief efforts and underprivileged children in developing countries in 2011:

  The Cathay Pacific Group made a contribution of more than HK$13 million to help those affected by the earthquake and tsunami in Japan. The donation came mainly from a staff appeal run by Cathay Pacific, Dragonair and subsidiary companies. We gave free or special-fare tickets for relief organisations, shipped consignments of emergency provisions on behalf of the HKSAR government, and gave blankets, socks and towels to affected communities. Our Japanese staff remained resilient and professional despite the frightening experience. Volunteer staff from Hong Kong and off-duty staff who spoke Japanese all worked around the clock to help customers and get things back on track.
  The Cathay Pacific Group donated RMB500,000 to the Red Cross to help victims of the earthquake in Yunnan, China. Staff and the public raised some HK$375,000 to help victims of the New Zealand earthquake.
  In response to the devastating floods in Pakistan and landslides in Gansu Province, China, the Cathay Pacific Group donated HK$1.5 million to support the relief efforts of UNICEF and NGOs. This donation came from Cathay Pacific and Dragonair staff, which the company matched. The airline also helped with the shipment of relief goods to Pakistan.
  A company appeal to help those affected by the devastating floods in Thailand raised almost HK$1.2 million. A month-long fundraising appeal was launched on 1 November, with the company matching every dollar donated by CX and KA staff respectively. All proceeds were donated to the Hong Kong Red Cross who transferred it to the Thai Red Cross Society to assist the relief effort in Thailand.
  Over HK$12.3 million was raised through 'Change for Good', the airline's inflight fundraising programme, in the 2011 programme period, to support UNICEF's programmes helping underprivileged children in more than 150 developing countries around the world.

Cathay Pacific staff getting involved around the world:

North America East Asia Africa
Europe Southeast Asia
Mainland China South Asia

North America

Toronto and Vancouver
'I Can Fly' programme

Los Angeles
13 volunteers visited San Pedro Street with Midnight Mission to serve warm meals

Toys collected for children attending a low income elementary school near the airport

Visiting San Pedro Street in Los Angeles

East Asia

Team collected book donations from staff and the public to help the Ping Tong Indigenous Association of Culture and Education to distribute to the needy

Managers of the KA office visited 50 kids at the Southern Region Children's Home M.O.I to promote environmental protection and hosted a seminar on the ecology of seagulls

Kaohsiung managers from the KA office visited 50 kids at the Southern Region Children's Home


Nine staff read English books to children and spent time with them

Brightening up a school day in Johannesburg


Raised funds for cancer charity run by Richard Bottram at their Open Office Event

Cancer Charity Run in Amsterdam, the Netherlands

Southeast Asia

20 staff building with Habitat for Humanity

'Bare Your Sole' for Habitat for Humanity

More than 90 staff from Hong Kong and eight other Southeast Asian outports volunteered for the day at the Mercy Centre

Staff spent a day at the Veteran General Hospital, then invited 20 orphans/underpriviledged children from the Mercy Centre on a trip to Saraburi province to visit the Chokchai

Saigon and Hanoi
40 staff volunteered at Phu My Orphanage with 380 children

Worked with Penang State Welfare Department to host underprivileged children for a day out

Team spent a public holiday upgrading the facilities at the Parakrama Boys Home

Bare Your Sole 2011 in Singapore

Day out for underprivileged kids in Penang

Mainland China

CX and KA teams visited Prince of Peace Children's Home and Rehabilitation Centre in Tianjin

Following the earthquake that struck Yunnan, Dragonair donated RMB500,000 through the Kunming office to the provincial Red Cross to help in reconstruction of the primary schools

Dragonair donation to the provincial Red Cross through the Kunming office

South Asia

CX staff from Hong Kong, Los Angeles, San Francisco, Vancouver and Mumbai joined other oneworld volunteers to visit two Indian orphanages

Supporting the Landmark Foundation, social work among slum children and abandoned elderly

The KA team donated a television and DVD player to street children via the Cadet College Paribaar (CCP), a charitable school providing free education to around 150 children, so the children could enjoy educational documentaries. The team is planning to donate computers and provide a one-year internet subscription to CCP so the children can get acquainted with the internet and the world of IT.

The Landmark Foundation in Chennai

Dhaka KA team donation to street kids via Cadet College Paribaar

Partnering with the Philippine Business for Social Progress (PBSP)

CX Philippines became a member of the Philippine Business for Social Progress (PBSP), which is the largest corporate-led social development foundation in the Philippines, and the first of its kind in Asia. So far, it has assisted 6,500 social development projects throughout the country, and CX is the first airline to become a member.

For its first countrywide project, the Cathay Pacific team participated in rehabilitation and reforestation of the 29,000 hectare Marikina Watershed, where 24 CX staff volunteers initially established a nursery site for 12,000 seedlings. Twenty Dumagat families, a nomadic Philippine tribe, were the other beneficiaries of this programme. Livelihood assistance was extended to them via this project, and they helped with setting up and looking after the nursery. In another event, 50 staff and family members from the Cebu team planted a quarter hectare of land with indigenous trees in the hills of Barangay Catipla in Babag.

"CX has been working with PBSP for a number of years on educational and environmental projects."

Camilla Taylor
Manager Cebu (August 2009 to July 2011)

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