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Becoming a sustainable airline - Our Sustainable Development Strategy

We acknowledge the importance of sustaining economic growth without harming the planet or exhausting its resources, while improving the quality of life of current and future generations. We will manage our businesses in a sustainable manner, as this is a fundamental element of our continued success.

    We are committed to our Sustainable Development Policy because:
  • Practicing sustainable development is the right thing to do for our planet, our people and our communities;
  • We aim to excel as corporate citizens; and
  • Long-term value creation for our shareholders depends on the sustainable development of our businesses and the communities in which we operate.
Key stakeholder issues on Sustainability
Commitment to sustainability. Communications on Sustainable Development. Being a leader on this issue. Benchmarking. Target-setting.

Building on work that began in 2009 to develop a new Sustainable Development (SD) Strategy, in 2010, we began its implementation in order to drive improvement across the business as well as to embed SD principles and practices into our core business strategy. Implementation of the SD Strategy is based on our business' key SD impacts, risks and opportunities. The SD Strategy is the mechanism by which we drive our Vision and Missions.

The five strategic areas in our SD Strategy

The five strategic areas in our SD Strategy

How the SD Strategy was developed

How the SD Strategy was developed