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Responding to local needs around the world
- Cathay Pacific has responded quickly to help and support those affected by natural disasters and traumatic experiences, making charitable donations and launching fundraising campaigns to assist a number of major relief efforts. In 2010, these included:
- In May, the Swire Group Charitable Trust and the Cathay Pacific Group helped raise a total of HK$5 million to support UNICEF relief efforts in Qinghai, the western China province left devastated after the earthquake in April. Donation included contributions from Cathay Pacific Group staff and funds from the Change for Good inflight fundraising programme, with a matching contribution from both the Trust and the Group.
- In response to the devastating floods in Pakistan and landslides in Gansu Province, China, the Cathay Pacific Group made a donation of HK$1.5 million to support the relief efforts of UNICEF and NGOs in Pakistan. Karachi-based employees and the airline's local agents donated a day's salary to the cause, together with contributions from staff of Cathay Pacific and Dragonair around the world, which the company matched. The airline also helped with he shipment of 27 tonnes of relief goods to Pakistan using a special freighter flight.
- Cathay Pacific shared the grief and frustration felt by the Hong Kong community following the tragic outcome of the Manila hostage situation in August. We showed our support to the government and the people of Hong Kong by organising a charter flight to help bring victims and their families back from the Philippines. In the wake of the tragedy we put in place special ticketing arrangements to help those who wanted to change their travel plans.
Our community involvement worldwide in 2010
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