Our Communities

Investing in Communities

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Investing in Communities

We continue to support and invest in the Hong Kong community of which we have been a part for more than six decades, through our activities related to aviation, education, health and the environment. In addition, we are actively involved in community initiatives to make a difference at the outport countries wherever we operate. We focus our efforts in those areas near our operations or in projects that matter to us and our stakeholders.

Key issues raised by stakeholders on our Communities
Support for social enterprises. Local engagement. Flexibility and support for staff voluntary work. Reporting on performance data and assessing results of community investment. Be strategic. Adopt best practise models.
Educational programmes

We believe it is essential to contribute to the skills development and personal enhancement of today's youth. That is why we support a range of educational programmes.

English on Air

This programme involves English-speaking Cathay Pacific staff volunteers who encourage local students to practice their spoken English. The programme is conducted in different formats to cater for secondary school students of different age groups, including interactive activities, conversation sessions and mock job interviews. Since its launch in late 2007, around 1,200 students - more than 19% of the total secondary school students in Tung Chung - have benefited from the programme. In 2010, there were 321^ visits by volunteers who worked with around 490 students on this programme.

"The English on Air programme provides a valuable chance for us to equip ourselves well for the challenges ahead because we can enhance our language proficiency through conversing with the volunteers."

Jasmine Lee
Student of HKFEW Wong Cho Bau Secondary School