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Investing in Communities

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Investing in Communities

We continue to support and invest in the Hong Kong community of which we have been a part for more than six decades, through our activities related to aviation, education, health and the environment. In addition, we are actively involved in community initiatives to make a difference at the outport countries wherever we operate. We focus our efforts in those areas near our operations or in projects that matter to us and our stakeholders.

Key issues raised by stakeholders on our Communities
Support for social enterprises. Local engagement. Flexibility and support for staff voluntary work. Reporting on performance data and assessing results of community investment. Be strategic. Adopt best practise models.
Aviation

As the home carrier of Hong Kong, Cathay Pacific is deeply committed to contributing to, and supporting the development of, the aviation industry within the local community. One of our major efforts is a programme that inspires and supports the next generation in acquiring knowledge about aviation and, at the same time, developing a stronger sense of social responsibility.

I Can Fly

Since its launch in January 2003, more than 3,000 students have graduated from this flagship programme and a number of former 'I Can Fly' participants have since taken up careers within the Hong Kong aviation industry.

In the 2010 programme, 100 young members engaged in a series of aviation and social service activities under the leadership of Cathay Pacific pilots and staff volunteers. Members visited the HKIA, HAECO, Government Flying Services and the Air Traffic Control Tower. In the summer, members had the chance to visit aviation organisations outside of Hong Kong, including the Tianjin Airbus Assembly Line, Civil Aviation University China, Seattle-based Boeing Final Assembly Line and Adelaide Flight Training School, to learn more about different aspects of aviation and interact with people from different cultures. A total of 23 ∆ staff volunteers were involved in this programme in 2010.

In the combined United States/Canadian programme, which involved a total of 36 staff volunteer hours, 30 students spent eight weeks learning about the commercial aviation industry and had a behind the scenes look at how the Cathay Pacific team works.

Advanced Aviation Education Programme (AAEP)

Cathay Pacific is committed to promoting local aviation education and has supported the Advanced Aviation Education Programme, organised by the Hong Kong Air Cadet Corps, since 2000. The programme, supported by Cathay Pacific and Dragonair pilots, covers basic aviation knowledge. Cathay Pacific has been providing air tickets to outstanding awardees since 2004, enabling them to fly to Melbourne, Australia, to attend flying courses.

Dragonair Aviation Certificate Programme (DACP)

The DACP, a youth programme jointly run by Dragonair and the Hong Kong Air Cadet Corps, has been running since 2005. Each participant of the Aviation Certificate Programme is guided by a Dragonair pilot mentor as they build a strong foundation of aviation knowledge through lectures, training sessions, briefings, and tours of aviation acilities hosted by supporting organisations. Of the 66 cadets who graduated in the last five years, ten have since embarked on aviation careers - some joining Dragonair and Cathay Pacific as professional pilots. In 2010, 16 ∆ cadets graduated from this programme.

"I owe so much to my mentor!"  - Claudia Sin, DACP graduate 2007, current Dragonair Second Officer

I was born in Hong Kong in 1985 - so I share my 25th birthday with Dragonair!

I won a place on the Dragonair Aviation Certificate Programme during my last year at university. One of the most valuable aspects of the programme is the mentorship scheme. My mentor, First Officer Morten Lisse, really inspired me. He gave me advice and encouraged me when things got tough, and shared his experiences with me. That support continued during my time on the Dragonair Cadet Training Programme and is still there now that we are colleagues - my dream is to find myself sitting alongside him in the cockpit one day!

When I was at school, I read an article about Hong Kong's first female commercial airline pilot. It really struck a chord with me and I thought, 'I can do that, too!' Many people thought I was crazy. My advice for other young Hong Kong people who want to become commercial pilots is to start planning your career path as soon as you can and be single-minded about it. I chose to do science subjects at school, and then I studied civil engineering at university, where I joined the Hong Kong Air Cadet Corps and applied for a number of flying scholarships. I went to Australia to get my private pilot's licence, and I also studied various kinds of ground skill theories. I always kept my end goal in mind - and here I am now, doing what I love.

Cathay Pacific City Visits

Cathay Pacific's headquarters, Cathay Pacific City, is fully equipped with aviation and training facilities that are open to different non-profit organisations through a visit programme. In 2010, more than 10,000 visitors from 325 groups from schools, universities and NGOs took advantage of the programme.